BUENOS AIRES CITY TOURISM DEPARTMENT.
Branding. Promotional pieces design.
Pocket map.
Buenos Aires City Tourism Department was looking for an identity to represent Buenos Aires City for international markets.
Munda’s introduces the concept of Buenos Aires as a multifaceted destination, using an attractive image and reorganizing the elements of corporate communication, turning the different cultural activities into tourism products.
The result was the establishment of the rules that guide the visual and commercial presentation of the city along the graphic pieces: official visitor guide, postcards, books, maps, brochures, stands, t-shirts, bags, etc.
Motivational Guide with 36 pags including activities and most important City products.
Edited in four languages.
2010 Corporate stand of
the City at FIT Exhibition.
Buenos Aires Events brochure.
Brochure for the “Literary Buenos Aires” product.
Brochure map containing main products and destinations.
Brand guidelines.
2009 Corporate stand of the City at FIT Exhibition.
Illustrations for “Literary” brochure.
“Buenos Aires walking” brochure.
